Whiten your way 

Guaranteed brilliant results from the #1-selling professional teeth whitening brand.

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The #1-selling professional teeth whitening brand

150+ million smiles brightened

esigned by dentists

The most researched teeth whitening brand

35k+ positive Amazon reviews

The #1-selling professional teeth whitening brand

150+ million smiles brightened

esigned by dentists

The most researched teeth whitening brand

35k+ positive Amazon reviews

The #1-selling professional teeth whitening brand

150+ million smiles brightened

esigned by dentists

The most researched teeth whitening brand

35k+ positive Amazon reviews

The #1-selling professional teeth whitening brand

150+ million smiles brightened

esigned by dentists

The most researched teeth whitening brand

35k+ positive Amazon reviews

Developed by dentists. Trusted by millions. 

For the past 35 years, Opalescence™ whitening has set the standard for professional teeth whitening. Now, we’ve made it simple to gently brighten your smile anywhere with powerful yet gentle formulations that promote good oral health.

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    About Opalescence

    Invented by dentists. Millions of smiles whitened. 

    • 35+ years

      The professional standard for teeth whitening since 1990.

    • 20k+ dentists

      Created by dentists. Trusted by over 20,000 dentists.

    • 150+ million

      Over 150 million smiles proudly brightened worldwide.

    • 35,000+

      More than 35,000 positive Amazon reviews.

      Developed by dentists. Trusted by millions. 

      Take your whitening routine into your own hands with ready-to-glow, at-home Opalescence™ products.

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      Dad, I want whiter teeth. 

      That one simple teenage wish from Dr. Jaleena Fischer Jessop, Chief Clinical Officer, sparked the creation of Opalescence™ whitening.

      It all started in the late 1980s when Jaleena persistently asked her father, Dr. Dan Fischer, to find a better way to whiten her teeth.

      As a dentist and founder of Ultradent, the company behind Opalescence™ whitening, Dr. Dan Fischer became inspired to develop a new professional standard for teeth whitening. This revolutionary product not only whitened his daughter’s teeth brilliantly, but would go on to brighten over 100 million smiles.

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      How our pros help you glow 

      See why over 20,000 dentists, and more than 150 million smiles, trust us for fast, gentle, and brilliant teeth whitening.

      Most Researched

      Opalescence™ whitening is more researched than any other professional whitening brand.

      #1 in Professional Whitening

      Opalescence™ whitening is the #1-selling professional whitening brand with over 150 million smiles brightened and over 35,000 glowing reviews.

      Dentist-Created

      Opalescence™ whitening was developed by dentists and is trusted by more than 20,000 dental professionals worldwide.

      Award-Winning

      Opalescence™ whitening products have earned 50+ industry awards from leading dental organizations.

      Confidence behind every smile